The Correlation of Online Social Cognitive Capital Towards Knowledge Transfer Consumer Willingness to Pay: A Case Study

DOI

10.2991/aebmr.k.210917.018How to use a DOI?

Keywords

Knowledge Transfer, Social Capital, Consumer Willingness to Pay

Abstract

The research towards the consumer willingness to pay in the knowledge sharing economy has begun for decades. Related research has shown that the social cognitive capital, or the expected gain of consumer, has a significant correlation towards knowledge exchange consumer willingness to pay. But for there is a difference between knowledge transfer and knowledge exchange, the acquisition and application of knowledge by the consumer. Whether the correlation is same? We use Python and analysis Tencent Classroom, a knowledge payment platform, as a case. But in the major striped sub-marketplace, there is only a moderate correlation between the social cognitive capital and consumer willingness.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianyu Zhu
AU  - Ruiqi Zhu
AU  - Zunkai Weng
PY  - 2021
DA  - 2021/09/18
TI  - The Correlation of Online Social Cognitive Capital Towards Knowledge Transfer Consumer Willingness to Pay: A Case Study
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 105
EP  - 109
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.018
DO  - 10.2991/aebmr.k.210917.018
ID  - Zhu2021
ER  -