Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)

Analysis on How LVMH Can Be the Leader of the Luxury Industry

Authors
Rouxuan Chen
Corresponding Author
Rouxuan Chen
Available Online 18 September 2021.
DOI
10.2991/aebmr.k.210917.013How to use a DOI?
Keywords
Luxury, Acquisition, Marketing, Consumer Psychology, Social Media
Abstract

Luxury is a conventional definition, it links pleasure and the gratification of human emotions via more snobby items or experiences than the typical person. As we know, LVMH just acquired Tiffany Inc. in January 2021, which is the biggest acquisition in the luxury industry. What kind of company LVMH is? This paper talks about the history of LVMH, the acquisition of LVMH, the marketing strategy of LVMH with the data analysis and literature searching, provides a reference in business strategies for other enterprises.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
18 September 2021
ISBN
978-94-6239-432-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.210917.013How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rouxuan Chen
PY  - 2021
DA  - 2021/09/18
TI  - Analysis on How LVMH Can Be the Leader of the Luxury Industry
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 77
EP  - 81
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.013
DO  - 10.2991/aebmr.k.210917.013
ID  - Chen2021
ER  -