The Factors Affecting Food Delivery Application Users Shopping Routine Behavior during the Covid-19 Pandemic
- DOI
- 10.2991/assehr.k.220202.024How to use a DOI?
- Keywords
- Restaurant; Food Delivery Application; Shopping Routine; Covid-19
- Abstract
The purpose of this study is to evaluate the influence of variables that affect the shopping routines of food delivery application users during the Covid-19 pandemic. Food Delivery Application refers to application based deliver services that make the customer easier consume food from the restaurant. Data collection was carried out in the third quarter of 2021 and this research obtained 117 respondents who met the criteria required for this study, using the purposive sampling technique. The data collected were analyzed using the technique of Partial Least Squares Structural Equation Modeling. Based on the results of data processing, it shows that Price Advantage, Trust, Interface Issues are significant and have a positive effect on the Shopping Routines of Food Delivery Application users. The implication of these findings is Food Delivery Application providers should improve and or maintain the business policy regarding the price, trust and interface of the application. For instance, by giving more price advantages, increasing the service receiver trust and improving interface of the applications.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Sari Lestari Zainal Ridho AU - Habsah Binti Haji Mohamad Sabli AU - Kartini Binti Che Ibrahim AU - Hadi Jauhari AU - Detmuliati Alditia AU - Alfitriani Alfitriani AU - Putri Anggita Prameswari Pracena PY - 2022 DA - 2022/02/11 TI - The Factors Affecting Food Delivery Application Users Shopping Routine Behavior during the Covid-19 Pandemic BT - Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021) PB - Atlantis Press SP - 138 EP - 143 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220202.024 DO - 10.2991/assehr.k.220202.024 ID - Ridho2022 ER -