Factors Affecting Customer Adoption to Mobile Banking Service

DOI

10.2991/assehr.k.220202.028How to use a DOI?

Keywords

perceive of usefulness; perceived ease of use; perceive of security; trust; customer adoption

Abstract

This research aim to determine effect of perceived usefulness, perceived ease of use, perceived of security and trust to customer adoption to mobile banking service. This research involved 100 bank customer that used mobile banking service. This research used Statistical Product Program. The population in this study are the mobile banking user in Palembang. This research sample consist 100 respondents. The result showed that perceived usefulness, perceived ease of use, perceived of security and trust have significant effect to customer adoption to mobile banking service. Partially variable of perceived usefulness, perceived of security and trust have positive effect to customer adoption to mobile banking service, but perceive of ease of use has negative effect. Banks should build customer trust and communicate the usefulness of mobile banking to customer. Banks should increase customer perceive of easy to use by communicate the way to use mobile banking, make the mobile banking appearance simple and easier to use.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Dewi Fadila
AU  - Hendra Sastrawinata
AU  - Markoni Badri
AU  - Agung Anggoroseto
AU  - Mohd. Fadzli bin Ahmad
AU  - Tayie Anak Ankus
PY  - 2022
DA  - 2022/02/11
TI  - Factors Affecting Customer Adoption to Mobile Banking Service
BT  - Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021)
PB  - Atlantis Press
SP  - 163
EP  - 167
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220202.028
DO  - 10.2991/assehr.k.220202.028
ID  - Fadila2022
ER  -