Media Communication Management: A New Trajectory

DOI

10.2991/aebmr.k.200114.112How to use a DOI?

Keywords

media, communications, management trajectory, mass media management, digitalization, globalization, transformation of the information sphere, super media, media-noise

Abstract

The fast-moving development of communication technologies is changing the platform of media functioning; it is transforming not only the content of the media signal, but also the form of its perception. The global acceleration of the characters and meanings translation affects the qualitative degeneration of the functionality of the media institutions, erases the boundaries, mixes them, and in some cases eliminates them. The potential of this movement intermediates a change of media management trajectory at both the state and individual levels. It establishes the phenomenon of super media.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.K. Polyanina
AU  - A.O. Grudzinsky
PY  - 2020
DA  - 2020/01/18
TI  - Media Communication Management: A New Trajectory
BT  - Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
PB  - Atlantis Press
SP  - 481
EP  - 482
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200114.112
DO  - 10.2991/aebmr.k.200114.112
ID  - Polyanina2020
ER  -