Mechanism of Management of Retail Networks Services

DOI

10.2991/aebmr.k.200114.016How to use a DOI?

Keywords

client-oriented approach, value-oriented development, services, retail services

Abstract

The main purpose of this research is consideration of the theoretical and methodological approaches to formation of the mechanism of management development of services of retail chains on the basis of consumer value. The effectiveness of trade services is considered from positions of value-oriented development which allows to provide the greatest benefits to consumers in the most retail chains and to participants of creation of consumer value of service. The mechanism of value-oriented development of services, consisting of three models at the meso level and micro level is presented. There are two interfaces of interaction - with consumers and with producers. Establishment of long-term interaction with participants of a chain, ensuring customer focus of consumers, creation of conditions for appeal of interaction with partners of retail chains will belong to the main objectives of the mechanism. The basic principles of development of services are presented by such indicators as orientation to the consumer, social responsibility of business, obtaining values from participation, customer focus, to part communication range, orientation to innovations the strategy of development of services KK, including the strategy of the advancing development in correlation with the basic and expected consumer values, conservative development as a factor of receiving extra time of consumer value and providing socially economic indicators of development trade services, catching up development as the potential level of receiving service by consumers is developed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - J.S. Valeeva
AU  - A.M. Naida
AU  - N.K. Potapova
AU  - E.Yu. Elesin
PY  - 2020
DA  - 2020/01/18
TI  - Mechanism of Management of Retail Networks Services
BT  - Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)
PB  - Atlantis Press
SP  - 72
EP  - 76
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200114.016
DO  - 10.2991/aebmr.k.200114.016
ID  - Valeeva2020
ER  -