Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)

Analysis of the Current Situation and Development Trend of Mainstream Social E-Commerce in China

Authors
Jian Jiao
Corresponding Author
Jian Jiao
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201211.105How to use a DOI?
Keywords
Social network, e-commerce, development mode
Abstract

For its social functions, e-commerce platform Pinduoduo is rising rapidly in China. That has changed the landscape for Alibaba and JD.com as leaders in China’s e-commerce sector. Social e-commerce has been the focus of attention in China’s e-commerce industry. The rapid development of social e-commerce in China is closely related to the popularization of mobile Internet and mobile payment, as well as the problems faced by the e-commerce industry. Social networking has enriched the functions of e-commerce. However, only those enterprises with e-commerce core competitiveness can achieve sustained and stable development in the future.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
10.2991/aebmr.k.201211.105
ISSN
2352-5428
DOI
10.2991/aebmr.k.201211.105How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jian Jiao
PY  - 2020
DA  - 2020/12/14
TI  - Analysis of the Current Situation and Development Trend of Mainstream Social E-Commerce in China
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 607
EP  - 611
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.105
DO  - 10.2991/aebmr.k.201211.105
ID  - Jiao2020
ER  -