Evaluation of Service Quality of Self-Media Online Stores Based on Online Comments-Taking Toutiao Online Stores as an Example
Authors
Hui Dong, Ao Huang
Corresponding Author
Ao Huang
Available Online 14 December 2020.
- DOI
- 10.2991/aebmr.k.201211.093How to use a DOI?
- Keywords
- Service quality, self -media online stores, online comments
- Abstract
As a new force of self-media, Toutiao (www.toutiao.com) has broken the traditional self-media marketing model. Through fan advantages accumulated by short video producers for a long time, Toutiao with platform supervision and self-media credit as endorsement has carried out a series of activities such as poverty alleviation, agricultural assistance and brand cooperation. In this paper, six self-media with more than 2 million fans are selected to capture 5862 valid online comments of products through web crawler technology. Keywords are extracted by TF-IDF method and the service quality of online stores in Toutiao is evaluated by AHP analysis method.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hui Dong AU - Ao Huang PY - 2020 DA - 2020/12/14 TI - Evaluation of Service Quality of Self-Media Online Stores Based on Online Comments-Taking Toutiao Online Stores as an Example BT - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020) PB - Atlantis Press SP - 548 EP - 551 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201211.093 DO - 10.2991/aebmr.k.201211.093 ID - Dong2020 ER -