Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)

Research on Risk Management of Technological Innovation in High-Tech Enterprises Based on Project Promotion From Perspective of Innovation Value Chain

Authors
Jianzhong Xu, Dan Wang
Corresponding Author
Dan Wang
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201211.065How to use a DOI?
Keywords
Innovation value chain, high-tech enterprise, technology innovation, risk management
Abstract

Based on the theory of innovation value chain, the technological innovation process of high-tech enterprises can be divided into three stages: technological research and development, product development, and product marketing. This paper identifies the technological innovation risk of high-tech enterprises and constructs the evaluation index system of technological innovation risk of high-tech enterprises based on project promotion. Combined with practical examples, the analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method are used to evaluate and manage the risk of high-tech enterprises’ technological innovation projects. The results show that the project risk is higher, the risk of technology research and development is highest and the risk of product development is lower, the risk of product marketing is higher. Furthermore, some suggestions are put forward on the risk response measures that should be taken by high-tech enterprises in each stage to help them effectively manage and prevent risks.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
978-94-6239-296-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.201211.065How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jianzhong Xu
AU  - Dan Wang
PY  - 2020
DA  - 2020/12/14
TI  - Research on Risk Management of Technological Innovation in High-Tech Enterprises Based on Project Promotion From Perspective of Innovation Value Chain
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 384
EP  - 390
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.065
DO  - 10.2991/aebmr.k.201211.065
ID  - Xu2020
ER  -