Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)

The Effect of Auction Duration on Seller’s Expected Revenue

Authors
Junjie Ren, Shaogang Chen
Corresponding Author
Shaogang Chen
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201211.084How to use a DOI?
Keywords
Expected revenue, independent private value model, auction duration
Abstract

The research object of this paper is online auction with storage cost, and the relationship between seller’s expected revenue and the auction duration has been discussed. Based on intuition that as the duration of auction increases, the increment in seller’s expected revenue due to the increment in the number of bidders is first greater than the cost and then less than the cost, and two conclusions are drawn under the independent private value model: 1. If the auction duration is too long, the seller’s expected revenue will become negative. 2. There exists a positive value, and when the auction duration exceeds this value, the seller’s expected revenue is monotonously decreasing about the auction duration.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
10.2991/aebmr.k.201211.084
ISSN
2352-5428
DOI
10.2991/aebmr.k.201211.084How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Junjie Ren
AU  - Shaogang Chen
PY  - 2020
DA  - 2020/12/14
TI  - The Effect of Auction Duration on Seller’s Expected Revenue
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 501
EP  - 504
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.084
DO  - 10.2991/aebmr.k.201211.084
ID  - Ren2020
ER  -