How Does Host or Participate in Standards Influence the Ability of Enterprises to Occupy the Market?

DOI

10.2991/aebmr.k.201211.122How to use a DOI?

Keywords

Standard, the intensity of host, the intensity of participation, the ability to occupy the market

Abstract

This study makes an important theoretical and empirical contributions to the ongoing discussion on the standardization of enterprises aiming to seize the market opportunities. We comprehensively investigate the impact of standards on the enterprise’s ability to occupy the market by using the data of China innovational firms. The results show that the degree of standard total involvement which is measured by the sum of host and participation has a significant positive impact on the ability of the enterprises to occupy the market, while the influences of the standard host intensity and participation intensity on the ability of the enterprises to occupy the market both are inverted U type. While pursuing the total standards, firms should pay attention to balancing the structure of hosting and participating in standards.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruirui Zhai
AU  - Pengfei Jiang
AU  - Shuai He
AU  - Aiping Zhou
PY  - 2020
DA  - 2020/12/14
TI  - How Does Host or Participate in Standards Influence the Ability of Enterprises to Occupy the Market?
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 705
EP  - 710
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.122
DO  - 10.2991/aebmr.k.201211.122
ID  - Zhai2020
ER  -