Quality Assurance Method for the Supply Chain of the Complex Product Under Reference Point Effects

DOI

10.2991/febm-19.2019.54How to use a DOI?

Keywords

quality assurance; psychological utility; reference points

Abstract

In the process of the supply chain’s quality cooperation, a main manufacturer’s psychological utility is not only affected by the delivery’s quality level but also the quality reference point, which is the industry average level. The participants’ economic value has been calculated by adjusting the risk avoidance coefficient, the production cost function and the quality improvement profit in the contract. Meanwhile, the objective programming model is constructed to calculate the maximum quality equilibrium solution of both parties. In this way, supplier's behavior is effectively controlled to realize the reciprocal transaction of supply chain quality cooperation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaojing Li
AU  - Yuan Liu
PY  - 2019/12
DA  - 2019/12
TI  - Quality Assurance Method for the Supply Chain of the Complex Product Under Reference Point Effects
BT  - Proceedings of the Fourth International Conference on Economic and Business Management (FEBM 2019)
PB  - Atlantis Press
SP  - 219
EP  - 224
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-19.2019.54
DO  - 10.2991/febm-19.2019.54
ID  - Li2019/12
ER  -