Research on the Development Strategy of MOOC Platform Based on Scene Value Co-creation: Taking " MOOC of Chinese University " as an example
Authors
Yue Zhang, Xiaoxiao Guo, Junqi Yu, Shuo Chen, Xihui Chen, Xiaoyi Wen
Corresponding Author
Yue Zhang
Available Online December 2019.
- DOI
- 10.2991/febm-19.2019.48How to use a DOI?
- Keywords
- MOOC; Scene Value Co-creation;”MOOC Of Chinese University” platform;Optimization strategy component
- Abstract
MOOC has become a hotspot in the development of education informatization in our country. While the MOOC platforms are booming, their shortcomings gradually appear. Based on the theory of Scene Value Co-creation, this article establishes a theoretical model, and chooses "MOOC of China University" as the investigation platform, and designs questionnaires from four angles of function, usability, reliability and performance, and investigates the needs of users. Through the demand analysis, the paper explores the optimization strategies of the MOOC platforms to realize the value co-creation between the platform and users.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yue Zhang AU - Xiaoxiao Guo AU - Junqi Yu AU - Shuo Chen AU - Xihui Chen AU - Xiaoyi Wen PY - 2019/12 DA - 2019/12 TI - Research on the Development Strategy of MOOC Platform Based on Scene Value Co-creation: Taking " MOOC of Chinese University " as an example BT - Proceedings of the Fourth International Conference on Economic and Business Management (FEBM 2019) PB - Atlantis Press SP - 195 EP - 199 SN - 2352-5428 UR - https://doi.org/10.2991/febm-19.2019.48 DO - 10.2991/febm-19.2019.48 ID - Zhang2019/12 ER -