BOPS in Omnichannel Retailing with Return and Cross-selling

DOI

10.2991/febm-19.2019.45How to use a DOI?

Keywords

omnichannel retailing; BOPS;channel competition; cross-selling; return

Abstract

Many retailers have started to integrate online and store channels (such as BOPS) in order to enhance the consumer experience. This paper studies a decision problem of when it is preferable for a dual-channel retailer to introduce BOPS strategy. Based on the utility functions, we develop a model to investigate the interplay between the monopolist retailer and consumers. Our results show that the introduction of BOPS has two aspects of influence: intensifying channel competition and eliminating the effects of cross-selling. Besides, we find that BOPS is not always beneficial to the retailer. Especially for the store, when the impact of cross-selling is too large or too small, introducing BOPS actually damages the store's profit.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Simin Xu
AU  - Weimin Ma
AU  - Hua He
PY  - 2019/12
DA  - 2019/12
TI  - BOPS in Omnichannel Retailing with Return and Cross-selling
BT  - Proceedings of the Fourth International Conference on Economic and Business Management (FEBM 2019)
PB  - Atlantis Press
SP  - 179
EP  - 183
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-19.2019.45
DO  - 10.2991/febm-19.2019.45
ID  - Xu2019/12
ER  -