Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)

The influencing factors of mobile number portability willingness for Yunnan mobile users

Authors
Meijuan Li, Juan Hong
Corresponding Author
Meijuan Li
Available Online October 2017.
DOI
https://doi.org/10.2991/febm-17.2017.110How to use a DOI?
Keywords
mobile users; mobile number portability; willingness; influencing factors
Abstract
Following the Tianjin and Hainan province, in September 2014, Ministry of Industry and Information technology announced to implement the pilot project of mobile number portability in Yunnan, Jiangxi and Hubei provinces. However, the implementation effect of the pilot project in Yunnan is not good, the success rate of mobile number portability is low. In this paper, we conduct empirical analysis through questionnaires, it is found that customer satisfaction is the main factor affecting the willingness of mobile number portability, followed by the using habits and value perception; switching costs, competitive attraction and network quality also have a significant impact on the mobile number portability. Based on the research conclusion, we put forward the corresponding countermeasures and suggestions, so as to achieve good effect for the implementation of the mobile number portability policy in Yunnan telecom industry.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
October 2017
ISBN
978-94-6252-423-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-17.2017.110How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Meijuan Li
AU  - Juan Hong
PY  - 2017/10
DA  - 2017/10
TI  - The influencing factors of mobile number portability willingness for Yunnan mobile users
PB  - Atlantis Press
SP  - 807
EP  - 813
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.110
DO  - https://doi.org/10.2991/febm-17.2017.110
ID  - Li2017/10
ER  -