The influencing factors of mobile number portability willingness for Yunnan mobile users
Meijuan Li, Juan Hong
Available Online October 2017.
- https://doi.org/10.2991/febm-17.2017.110How to use a DOI?
- mobile users; mobile number portability; willingness; influencing factors
- Following the Tianjin and Hainan province, in September 2014, Ministry of Industry and Information technology announced to implement the pilot project of mobile number portability in Yunnan, Jiangxi and Hubei provinces. However, the implementation effect of the pilot project in Yunnan is not good, the success rate of mobile number portability is low. In this paper, we conduct empirical analysis through questionnaires, it is found that customer satisfaction is the main factor affecting the willingness of mobile number portability, followed by the using habits and value perception; switching costs, competitive attraction and network quality also have a significant impact on the mobile number portability. Based on the research conclusion, we put forward the corresponding countermeasures and suggestions, so as to achieve good effect for the implementation of the mobile number portability policy in Yunnan telecom industry.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Meijuan Li AU - Juan Hong PY - 2017/10 DA - 2017/10 TI - The influencing factors of mobile number portability willingness for Yunnan mobile users BT - Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.110 DO - https://doi.org/10.2991/febm-17.2017.110 ID - Li2017/10 ER -