Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)

Analysis of the O2O marketing model about "old network" website

Authors
Wenrong Jiang
Corresponding Author
Wenrong Jiang
Available Online October 2017.
DOI
https://doi.org/10.2991/febm-17.2017.68How to use a DOI?
Keywords
O2O; marketing model; analysis of cases; e-commerce; old network
Abstract
The Old Network is a portal website used for second-hand information in local life. It has rich information on second-hand trade and serves for life station around the country. Firstly, this paper gives some advice on marketing of the Old Network by SWOT analysis of the Old Network e-commerce. Meanwhile, we plan some competitive projects of the Old Network, such as public donation and turning waste into treasure. We also analyze the market impact of marketing activity. Marketing methods raised in this paper have positive effect on marketing of the Old Network and standardization of second-hand information trade.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
October 2017
ISBN
978-94-6252-423-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-17.2017.68How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wenrong Jiang
PY  - 2017/10
DA  - 2017/10
TI  - Analysis of the O2O marketing model about "old network" website
PB  - Atlantis Press
SP  - 507
EP  - 512
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.68
DO  - https://doi.org/10.2991/febm-17.2017.68
ID  - Jiang2017/10
ER  -