Research on the mobile library marketing service of university library under the new media environment
Xiuli Li, Chunyue Liu
Available Online October 2017.
- https://doi.org/10.2991/febm-17.2017.64How to use a DOI?
- mobile library; marketing; WeChat; two dimensional code
- With the development of new media technology, mobile library service has become the main mode of University Library service. This paper introduces the concept of mobile library, service model and marketing strategy to improve the service quality of University Library and enhance service effect.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiuli Li AU - Chunyue Liu PY - 2017/10 DA - 2017/10 TI - Research on the mobile library marketing service of university library under the new media environment BT - Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.64 DO - https://doi.org/10.2991/febm-17.2017.64 ID - Li2017/10 ER -