Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)

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Research on the mobile library marketing service of university library under the new media environment

Authors
Xiuli Li, Chunyue Liu
Corresponding Author
Xiuli Li
Available Online October 2017.
DOI
10.2991/febm-17.2017.64How to use a DOI?
Keywords
mobile library; marketing; WeChat; two dimensional code
Abstract

With the development of new media technology, mobile library service has become the main mode of University Library service. This paper introduces the concept of mobile library, service model and marketing strategy to improve the service quality of University Library and enhance service effect.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2017
ISBN
10.2991/febm-17.2017.64
ISSN
2352-5428
DOI
10.2991/febm-17.2017.64How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xiuli Li
AU  - Chunyue Liu
PY  - 2017/10
DA  - 2017/10
TI  - Research on the mobile library marketing service of university library under the new media environment
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 482
EP  - 486
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.64
DO  - 10.2991/febm-17.2017.64
ID  - Li2017/10
ER  -