A study on network sales carnival from an economics perspective
Wei Weng, Shan He, Jiahui Jiang, Fei Li, Shiying Lu
Available Online October 2017.
- https://doi.org/10.2991/febm-17.2017.57How to use a DOI?
- consumer preference; price elasticity of demand; price discrimination; network sales carnival
- Shopping online has become an inseparable part of people's life, with the development of internet technology. This thesis takes the consumer group of Taobao "Double 11" Carnival as research subject and attempts to find out the reasons for the quick development of shopping online and its occupation of the market from perspectives of consumer preference, price elasticity of demand, and price discrimination. Based on the marketing methods adopted and sales performance during Taobao "Double 11" Carnival, this thesis illustrates how the electronic commerce enterprise created such sales miracles by analyzing consumer preference, price elasticity of demand of different goods and price discrimination strategy adopted to boost sales.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wei Weng AU - Shan He AU - Jiahui Jiang AU - Fei Li AU - Shiying Lu PY - 2017/10 DA - 2017/10 TI - A study on network sales carnival from an economics perspective BT - Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SP - 434 EP - 442 SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.57 DO - https://doi.org/10.2991/febm-17.2017.57 ID - Weng2017/10 ER -