Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)

A study on network sales carnival from an economics perspective

Authors
Wei Weng, Shan He, Jiahui Jiang, Fei Li, Shiying Lu
Corresponding Author
Wei Weng
Available Online October 2017.
DOI
https://doi.org/10.2991/febm-17.2017.57How to use a DOI?
Keywords
consumer preference; price elasticity of demand; price discrimination; network sales carnival
Abstract
Shopping online has become an inseparable part of people's life, with the development of internet technology. This thesis takes the consumer group of Taobao "Double 11" Carnival as research subject and attempts to find out the reasons for the quick development of shopping online and its occupation of the market from perspectives of consumer preference, price elasticity of demand, and price discrimination. Based on the marketing methods adopted and sales performance during Taobao "Double 11" Carnival, this thesis illustrates how the electronic commerce enterprise created such sales miracles by analyzing consumer preference, price elasticity of demand of different goods and price discrimination strategy adopted to boost sales.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Second International Conference On Economic and Business Management (FEBM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
October 2017
ISBN
978-94-6252-423-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-17.2017.57How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wei Weng
AU  - Shan He
AU  - Jiahui Jiang
AU  - Fei Li
AU  - Shiying Lu
PY  - 2017/10
DA  - 2017/10
TI  - A study on network sales carnival from an economics perspective
BT  - Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.57
DO  - https://doi.org/10.2991/febm-17.2017.57
ID  - Weng2017/10
ER  -