A study on network sales carnival from an economics perspective

DOI

10.2991/febm-17.2017.57How to use a DOI?

Keywords

consumer preference; price elasticity of demand; price discrimination; network sales carnival

Abstract

Shopping online has become an inseparable part of people's life, with the development of internet technology. This thesis takes the consumer group of Taobao "Double 11" Carnival as research subject and attempts to find out the reasons for the quick development of shopping online and its occupation of the market from perspectives of consumer preference, price elasticity of demand, and price discrimination. Based on the marketing methods adopted and sales performance during Taobao "Double 11" Carnival, this thesis illustrates how the electronic commerce enterprise created such sales miracles by analyzing consumer preference, price elasticity of demand of different goods and price discrimination strategy adopted to boost sales.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wei Weng
AU  - Shan He
AU  - Jiahui Jiang
AU  - Fei Li
AU  - Shiying Lu
PY  - 2017/10
DA  - 2017/10
TI  - A study on network sales carnival from an economics perspective
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 434
EP  - 442
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.57
DO  - 10.2991/febm-17.2017.57
ID  - Weng2017/10
ER  -