Using R language and open source software architecture to build a high efficient enterprise market integration platform
Tung-Shou Chen, Jeanne Chen, Li-Hsuan Lai
Available Online October 2017.
- https://doi.org/10.2991/febm-17.2017.34How to use a DOI?
- R language; website analyses; open source software; data mining; customer relationship management
- Currently, there are many types of software for website information analyses. However, there also are some problems which include security issues using third party software, expansion weaknesses and operational complexities of software. The marketing integration platform proposed in this research, has resolved the third party security problem. The platform is developed in R language and open source software architecture environment. Its functionality is expandable and can be arbitrarily invoked to add more features. The platform operation page can be custom designed by user. This reduces the difficulties of user's interface.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Tung-Shou Chen AU - Jeanne Chen AU - Li-Hsuan Lai PY - 2017/10 DA - 2017/10 TI - Using R language and open source software architecture to build a high efficient enterprise market integration platform BT - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SP - 266 EP - 271 SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.34 DO - https://doi.org/10.2991/febm-17.2017.34 ID - Chen2017/10 ER -