Young consumers behavior in the market of electronic banking services

DOI

10.2991/febm-17.2017.17How to use a DOI?

Keywords

consumption, consumer behavior, young customers, electronic banking

Abstract

The paper presents theories regarding characteristics of consumer behavior of young customers on the basis of relevant literature and development of electronic banking in the world and in Poland. Aim of this article is to determine attitude of young consumers towards electronic banking based on a survey among group of selected students. This seems especially important because current young consumers are increasingly better educated and are able to determine their needs very precisely. They access information quickly which enable them to determine whether the offer meets their expectations – banking services are no exception. Results of studies may help both the bank management to formulate marketing strategies to promote virtual banking and scientists in the study of virtual banks and virtual organizations in general.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elzbieta Wyslocka
AU  - Dorota Jelonek
AU  - Felicjan Bylok
AU  - Piotr Tomski
PY  - 2017/10
DA  - 2017/10
TI  - Young consumers behavior in the market of electronic banking services
BT  - Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SP  - 127
EP  - 134
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.17
DO  - 10.2991/febm-17.2017.17
ID  - Wyslocka2017/10
ER  -