Young consumers behavior in the market of electronic banking services
Elzbieta Wyslocka, Dorota Jelonek, Felicjan Bylok, Piotr Tomski
Available Online October 2017.
- https://doi.org/10.2991/febm-17.2017.17How to use a DOI?
- consumption, consumer behavior, young customers, electronic banking
- The paper presents theories regarding characteristics of consumer behavior of young customers on the basis of relevant literature and development of electronic banking in the world and in Poland. Aim of this article is to determine attitude of young consumers towards electronic banking based on a survey among group of selected students. This seems especially important because current young consumers are increasingly better educated and are able to determine their needs very precisely. They access information quickly which enable them to determine whether the offer meets their expectations – banking services are no exception. Results of studies may help both the bank management to formulate marketing strategies to promote virtual banking and scientists in the study of virtual banks and virtual organizations in general.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Elzbieta Wyslocka AU - Dorota Jelonek AU - Felicjan Bylok AU - Piotr Tomski PY - 2017/10 DA - 2017/10 TI - Young consumers behavior in the market of electronic banking services BT - Second International Conference On Economic and Business Management (FEBM 2017) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/febm-17.2017.17 DO - https://doi.org/10.2991/febm-17.2017.17 ID - Wyslocka2017/10 ER -