Proceedings of the Second International Conference On Economic and Business Management (FEBM 2017)

Young consumers behavior in the market of electronic banking services

Authors
Elzbieta Wyslocka, Dorota Jelonek, Felicjan Bylok, Piotr Tomski
Corresponding Author
Elzbieta Wyslocka
Available Online October 2017.
DOI
https://doi.org/10.2991/febm-17.2017.17How to use a DOI?
Keywords
consumption, consumer behavior, young customers, electronic banking
Abstract
The paper presents theories regarding characteristics of consumer behavior of young customers on the basis of relevant literature and development of electronic banking in the world and in Poland. Aim of this article is to determine attitude of young consumers towards electronic banking based on a survey among group of selected students. This seems especially important because current young consumers are increasingly better educated and are able to determine their needs very precisely. They access information quickly which enable them to determine whether the offer meets their expectations – banking services are no exception. Results of studies may help both the bank management to formulate marketing strategies to promote virtual banking and scientists in the study of virtual banks and virtual organizations in general.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Second International Conference On Economic and Business Management (FEBM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
October 2017
ISBN
978-94-6252-423-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/febm-17.2017.17How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Elzbieta Wyslocka
AU  - Dorota Jelonek
AU  - Felicjan Bylok
AU  - Piotr Tomski
PY  - 2017/10
DA  - 2017/10
TI  - Young consumers behavior in the market of electronic banking services
BT  - Second International Conference On Economic and Business Management (FEBM 2017)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-17.2017.17
DO  - https://doi.org/10.2991/febm-17.2017.17
ID  - Wyslocka2017/10
ER  -