Exploring the Service Quality Assessment and Competition Strategy of Online Shopping Website

DOI

10.2991/febm-16.2016.56How to use a DOI?

Keywords

online shopping; importance-performance analysis; service quality; competition strategy

Abstract

The online shopping market was highly competitive. It is important to do market segmentation and positioning more accurately, and establish unique competitive strength to avoid commodity or business model be copied easily by competitors. The Importance-Performance Analysis Model was commonly to be implemented for performance assessment and competition strategy analysis. IPA method was employed in this study to investigate the online shopping service quality of case enterprise. Yet, the results and findings were reported to case enterprise for further improvement of their competition strategy accordingly.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hsiao-Ming Chen
AU  - Chia-Huei Wu
AU  - Yu-Hsi Yuan
PY  - 2016/11
DA  - 2016/11
TI  - Exploring the Service Quality Assessment and Competition Strategy of Online Shopping Website
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 373
EP  - 378
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.56
DO  - 10.2991/febm-16.2016.56
ID  - Chen2016/11
ER  -