An Acceptance Attitude Model and Empirical Analysis Towards Online Tourism Service

DOI

10.2991/febm-16.2016.50How to use a DOI?

Keywords

online tourism service; information technology adoption; acceptance attitude model; validity check; service interaction

Abstract

With the increasing development of Internet, more and more customers know and order travel services and its supporting services through the network; however the certain attitude formed by customers during understanding and accepting online tourism services, largely determines subsequent user behavior, and leads the development direction of online tourism services. Then, an acceptance attitude model of online tourism services and other assumptions are presented based on the attitude data of online tourism services for different customers, and subsequently the empirical analysis is conducted by using mathematical tools and analysis. The empirical results show that: improving interactive channels and efficiency of online tourism services is the core of online tourism service innovation, which will lead the direction of online tourism service innovations.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Zheng
AU  - Fei Long
AU  - Wanhua Yang
AU  - Xiangrong Cheng
PY  - 2016/11
DA  - 2016/11
TI  - An Acceptance Attitude Model and Empirical Analysis Towards Online Tourism Service
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 329
EP  - 336
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.50
DO  - 10.2991/febm-16.2016.50
ID  - Zheng2016/11
ER  -