Ecotourism Quality Attributes and Competitive Strategies

DOI

10.2991/febm-16.2016.40How to use a DOI?

Keywords

ecotourism, quality attribute, importance-performance analysis model, competitive strategy, performance

Abstract

Ecotourism is currently at an early stage of development. How to design ecotourism products that satisfy consumer needs and ensure environmental sustainability warrants investigation. In this study, an importance-performance analysis was conducted to identify factors affecting customer satisfaction regarding ecotourism. The findings of this study are expected to inform the development of low-carbon tourism products and facilitate the obtainment of the resources required to improve key quality attributes.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu-Min Wei
AU  - Sang-Bing Tsai
PY  - 2016/11
DA  - 2016/11
TI  - Ecotourism Quality Attributes and Competitive Strategies
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 257
EP  - 263
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.40
DO  - 10.2991/febm-16.2016.40
ID  - Wei2016/11
ER  -