Demand Analysis of Terminal Consumers of Online Shopping Based on Maslow Demand Theory

DOI

10.2991/febm-16.2016.9How to use a DOI?

Keywords

online shopping, express industry, service level, demand analysis, joint distribution

Abstract

With the development of Internet and information technology and increasing number of net citizens in China, e-commerce is now in the ascendant, so does express industry. However, the domestic express enterprises have unsatisfactory services and low utilization ratio in logistics facilities. What's more, last-mile delivery has brought great pressure on urban traffic situation. In order to help the companies to master the demand and enhance their service level, the paper divides the demand into five levels from terminal consumers' perspective. The paper also points out that joint distribution is an effective way to alleviate and solve these problems, including low utilization ratio, unsatisfactory service level and urban traffic jam.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Biyu Yang
AU  - Xu Wang
AU  - Yuxin Huang
PY  - 2016/11
DA  - 2016/11
TI  - Demand Analysis of Terminal Consumers of Online Shopping Based on Maslow Demand Theory
BT  - Proceedings of the First International Conference Economic and Business Management 2016
PB  - Atlantis Press
SP  - 53
EP  - 58
SN  - 2352-5428
UR  - https://doi.org/10.2991/febm-16.2016.9
DO  - 10.2991/febm-16.2016.9
ID  - Yang2016/11
ER  -