Construction and Application of Sports Towns Characterized by Sports Event Chains

DOI

10.2991/etmhs-18.2018.98How to use a DOI?

Keywords

Sports event chains, sports towns characterized by sports event chains, construction pattern, Huangshan Modern Industrial Park.

Abstract

The sports towns' outlooks are strictly restricted by their construction pattern. Different from traditional ones, sports towns characterized by sports event chains is the new and upgraded version. Their competitive advantage include integration effect, synergy effect and brand effect, contributing to better utilize sports resources and social capital input in a comprehensive manner. To make full use of sports event chains during sports towns' construction, this paper tries to define and analyze sports event chain's definition, characteristics and function, summarizes its major structural patterns, puts forward some suggestions on implementing sports event chains as well as cites the example of Huangshan Modern Industrial Park to further illustrate the concept.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Zhang
AU  - Tingzhuo Gan
PY  - 2018/04
DA  - 2018/04
TI  - Construction and Application of Sports Towns Characterized by Sports Event Chains
BT  - Proceedings of the 2018 4th International Conference on Education Technology, Management and Humanities Science (ETMHS 2018)
PB  - Atlantis Press
SP  - 455
EP  - 462
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-18.2018.98
DO  - 10.2991/etmhs-18.2018.98
ID  - Zhang2018/04
ER  -