Empirical study on the Relationship between online reviews and sales of household appliances
Fang Li, Hong Lu
Available Online March 2015.
- https://doi.org/10.2991/etmhs-15.2015.179How to use a DOI?
- correlation analysis; refrigerator; spss; online reviews.
- At the age of the online shopping, information asymmetry between consumers and sellers leads that consumers are not sure of the quality of purchased household appliances. Online reviews as a new kind of communication mean provides consumers with the strong support, and its spread will undoubtedly have a certain impact on the sales of household appliance. Taking refrigerator as an example, this article analyses the relationship between online reviews and its various influencing factors and sales of refrigerators on Amazon sales top 100 by statistical analysis software spss17.0, and then establishes the multiple regression model and proves that there is an evidently slight relativity between product sales and the number of online reviews, the number of positive comments and the number of five-star comments.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fang Li AU - Hong Lu PY - 2015/03 DA - 2015/03 TI - Empirical study on the Relationship between online reviews and sales of household appliances BT - 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015) PB - Atlantis Press SP - 815 EP - 818 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-15.2015.179 DO - https://doi.org/10.2991/etmhs-15.2015.179 ID - Li2015/03 ER -