Design and Implementation of Wechat Marketing System on Web Mode
Available Online March 2015.
- https://doi.org/10.2991/etmhs-15.2015.81How to use a DOI?
- Internet; wechat; marketing system; web mode.
- The recent fast development of WeChat platform gradually raises a new requirement of connecting abstract mobile internet with the physical world. This requires new protocols, new theories and also engineering practices that model WeChat platform and physical resources in a unified framework, a challenge that few current approaches are able to tackle, a new field that attracts lots of researchers devote themselves to exploring. The solution must break the boundary between the mobile internet world and the physical world by providing a unified infrastructure that permits integrated models addressing issues from both worlds simultaneously. This paper proposes a framework to integrate WeChat platform. A case study is presented to demonstrate the advantage of the framework.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Guangyu Peng PY - 2015/03 DA - 2015/03 TI - Design and Implementation of Wechat Marketing System on Web Mode BT - 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015) PB - Atlantis Press SP - 350 EP - 353 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-15.2015.81 DO - https://doi.org/10.2991/etmhs-15.2015.81 ID - Peng2015/03 ER -