Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science

Design and Implementation of Wechat Marketing System on Web Mode

Authors
Guangyu Peng
Corresponding Author
Guangyu Peng
Available Online March 2015.
DOI
https://doi.org/10.2991/etmhs-15.2015.81How to use a DOI?
Keywords
Internet; wechat; marketing system; web mode.
Abstract
The recent fast development of WeChat platform gradually raises a new requirement of connecting abstract mobile internet with the physical world. This requires new protocols, new theories and also engineering practices that model WeChat platform and physical resources in a unified framework, a challenge that few current approaches are able to tackle, a new field that attracts lots of researchers devote themselves to exploring. The solution must break the boundary between the mobile internet world and the physical world by providing a unified infrastructure that permits integrated models addressing issues from both worlds simultaneously. This paper proposes a framework to integrate WeChat platform. A case study is presented to demonstrate the advantage of the framework.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Guangyu Peng
PY  - 2015/03
DA  - 2015/03
TI  - Design and Implementation of Wechat Marketing System on Web Mode
BT  - 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015)
PB  - Atlantis Press
SP  - 350
EP  - 353
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.81
DO  - https://doi.org/10.2991/etmhs-15.2015.81
ID  - Peng2015/03
ER  -