Impact of online reviews on impulsive buying intention based on regulatory focus theory
Zhiguo Fan, Ping Zhang
Available Online March 2015.
- https://doi.org/10.2991/etmhs-15.2015.27How to use a DOI?
- Online reviews; Impulse buying intentions; Regulatory focus theory.
- Based on the existing literature combing found online reviews impact on impulse buying intentions. However, previous studies on how it affects the existence of contradictory inconsistent. Therefore, this paper introduces the concept of psychology, regulatory focus theory, trying to study this problem from the inside perspective.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhiguo Fan AU - Ping Zhang PY - 2015/03 DA - 2015/03 TI - Impact of online reviews on impulsive buying intention based on regulatory focus theory BT - 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015) PB - Atlantis Press SP - 118 EP - 121 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-15.2015.27 DO - https://doi.org/10.2991/etmhs-15.2015.27 ID - Fan2015/03 ER -