Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science

Impact of online reviews on impulsive buying intention based on regulatory focus theory

Authors
Zhiguo Fan, Ping Zhang
Corresponding Author
Zhiguo Fan
Available Online March 2015.
DOI
https://doi.org/10.2991/etmhs-15.2015.27How to use a DOI?
Keywords
Online reviews; Impulse buying intentions; Regulatory focus theory.
Abstract
Based on the existing literature combing found online reviews impact on impulse buying intentions. However, previous studies on how it affects the existence of contradictory inconsistent. Therefore, this paper introduces the concept of psychology, regulatory focus theory, trying to study this problem from the inside perspective.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhiguo Fan
AU  - Ping Zhang
PY  - 2015/03
DA  - 2015/03
TI  - Impact of online reviews on impulsive buying intention based on regulatory focus theory
BT  - 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015)
PB  - Atlantis Press
SP  - 118
EP  - 121
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.27
DO  - https://doi.org/10.2991/etmhs-15.2015.27
ID  - Fan2015/03
ER  -