Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science

The Application Research of Semantic Web Technology and Clickstream Data Mart in Tourism Electronic Commerce Website

Authors
Bo Liu
Corresponding Author
Bo Liu
Available Online March 2015.
DOI
10.2991/etmhs-15.2015.5How to use a DOI?
Keywords
Semantic Web; Ontology; clickstream information; Multi-agent; Tourism Electronic Commerce.
Abstract

With the wide application of Web, the exploitation of clickstream information resources has a remarkable influence on the aspects of helping the website be adapted to the needs of users and improving the users’ satisfaction of Web sites. However, at present the exploitation of clickstream information resources has been limited to the grammatical level, that is to say, it can only identify, reason and judge on the purely formalized level with low accuracy and low satisfaction degree of the users’ interests. In view of this situation, this paper makes the ontology-based semantic web technology be introduced into the exploitation of clickstream information resources, and makes Web application system not only utilize the clickstream information on grammatical level but also integrate the clickstream information on semantic level. Thus, these things can improve the satisfaction of the users’ interests and provide better services for Web users.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2015
ISBN
978-94-62520-61-5
ISSN
2352-5398
DOI
10.2991/etmhs-15.2015.5How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bo Liu
PY  - 2015/03
DA  - 2015/03
TI  - The Application Research of Semantic Web Technology and Clickstream Data Mart in Tourism Electronic Commerce Website
BT  - Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 18
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.5
DO  - 10.2991/etmhs-15.2015.5
ID  - Liu2015/03
ER  -