The Research on the Goodwill Evaluation of Exhibition Project

DOI

10.2991/essaeme-15.2015.178How to use a DOI?

Keywords

Commercial reputation of exhibition Value appraisal Overfulfilled profit

Abstract

With the continuous development of market economy, the goodwill attracts more people's attention, at the same time the exhibition project goodwill has gradually become the focus of society's attention. The paper begins with the concept of exhibition project goodwill and of goodwill evaluation method analysis, proposes the use of improved income method to evaluate the goodwill value of exhibition projects.Based on this model, the value of goodwill evaluation system to make further exploration.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yajie Xu
AU  - Lin Li
PY  - 2015/10
DA  - 2015/10
TI  - The Research on the Goodwill Evaluation of Exhibition Project
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 835
EP  - 838
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.178
DO  - 10.2991/essaeme-15.2015.178
ID  - Xu2015/10
ER  -