Integration Research on Online and Offline Agricultural Products

DOI

10.2991/essaeme-15.2015.173How to use a DOI?

Keywords

Agricultural products Electronic commerce; Online and offline

Abstract

Due to the problems such as the lack of basic facilities, high circulation costs and poor sales of production and marketing, the efficiency of agricultural products' circulation in China has always been in a low situation relatively. In this paper, it takes the overview of O2O business model as the starting point, with the analysis on the application of electronic commerce in agricultural products market, as well as the analysis on the online and offline interactive marketing, discussing the framework of O2O system, which is based on the integration of online and offline agricultural products, so as to solve the problems existed in the circulation of agricultural products.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shaojiang Lin
AU  - Jiaying Chen
PY  - 2015/10
DA  - 2015/10
TI  - Integration Research on Online and Offline Agricultural Products
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 813
EP  - 816
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.173
DO  - 10.2991/essaeme-15.2015.173
ID  - Lin2015/10
ER  -