The Analysis of Return Reverse Logistics Management Strategy Based on B2C Electronic Commerce

DOI

10.2991/essaeme-15.2015.162How to use a DOI?

Keywords

B2C, electronic commerce, return, reverse logistics.

Abstract

Under the circumstance of B2C e-commerce, return reverse logistics has become the bottleneck of logistics management, so both businesses and consumers have to establish a sense of return. On the one hand effective return management can improve the business's reputation and image, on the other hand it is an effective way to reduce costs. This paper mainly expounds the concept of reverse logistics, analyzes the reasons for return reverse logistics in B2C e-commerce model, counts and obtains the main reasons for return with questionnaire, and gives a useful return management strategy.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guogang Li
AU  - Weiwei Li
PY  - 2015/10
DA  - 2015/10
TI  - The Analysis of Return Reverse Logistics Management Strategy Based on B2C Electronic Commerce
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 757
EP  - 761
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.162
DO  - 10.2991/essaeme-15.2015.162
ID  - Li2015/10
ER  -