Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering

Research on Plane Advertisement Design based on Color Semantic and Perceptual Graphic Elements

Authors
Liping Zhou
Corresponding Author
Liping Zhou
Available Online October 2015.
DOI
10.2991/essaeme-15.2015.96How to use a DOI?
Keywords
Color semantics; Graphic elements; Plane ads; Global threshold; Image segmentation.
Abstract

Graphic element is one of the most important visual languages in advertising design, and it is the main carrier of emotion and content in emotional advertising. Color is one of the three important elements in the design of print ads, which plays an important role in print advertising. In order to study the effect of color semantic and emotional graphics in print advertising, this paper proposes a new method of image feature extraction, which uses global threshold, so as to realize the analysis of color semantic and graphic elements. Finally, this method is used to analyze the case of print advertising. From the result it can be seen that the reasonable application of the color semantic and perceptual graphic elements can improve the visual effect of the plane advertising and improve the advertising effectiveness.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2015
ISBN
978-94-6252-116-2
ISSN
2352-5398
DOI
10.2991/essaeme-15.2015.96How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Liping Zhou
PY  - 2015/10
DA  - 2015/10
TI  - Research on Plane Advertisement Design based on Color Semantic and Perceptual Graphic Elements
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 435
EP  - 440
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.96
DO  - 10.2991/essaeme-15.2015.96
ID  - Zhou2015/10
ER  -