Research on Plane Advertisement Design based on Color Semantic and Perceptual Graphic Elements

DOI

10.2991/essaeme-15.2015.96How to use a DOI?

Keywords

Color semantics; Graphic elements; Plane ads; Global threshold; Image segmentation.

Abstract

Graphic element is one of the most important visual languages in advertising design, and it is the main carrier of emotion and content in emotional advertising. Color is one of the three important elements in the design of print ads, which plays an important role in print advertising. In order to study the effect of color semantic and emotional graphics in print advertising, this paper proposes a new method of image feature extraction, which uses global threshold, so as to realize the analysis of color semantic and graphic elements. Finally, this method is used to analyze the case of print advertising. From the result it can be seen that the reasonable application of the color semantic and perceptual graphic elements can improve the visual effect of the plane advertising and improve the advertising effectiveness.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liping Zhou
PY  - 2015/10
DA  - 2015/10
TI  - Research on Plane Advertisement Design based on Color Semantic and Perceptual Graphic Elements
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 435
EP  - 440
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.96
DO  - 10.2991/essaeme-15.2015.96
ID  - Zhou2015/10
ER  -