Cultural Strategy in the C-E Translation of Tourist Materials

DOI

10.2991/essaeme-15.2015.22How to use a DOI?

Keywords

Cultural strategy, Tourist material, Cultural element, C-E translation

Abstract

This paper analyzes both the cultural strategy in the C-E translation of tourist materials and the differences between Chinese and Western cultures as reflected in such materials. The paper starts with the functions of tourist materials, makes a cultural analysis of tourist materials, and presents three major translation strategies on dealing with different kinds of tourist materials.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuang Yao
AU  - Shanglian Zhang
PY  - 2015/10
DA  - 2015/10
TI  - Cultural Strategy in the C-E Translation of Tourist Materials
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 98
EP  - 102
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.22
DO  - 10.2991/essaeme-15.2015.22
ID  - Yao2015/10
ER  -