The Factors Influencing Consumer Satisfaction on the “J” Home E-commerce Platform

DOI

10.2991/978-94-6463-548-5_4How to use a DOI?

Keywords

home furnishing brand; e-commerce; consumer satisfaction

Abstract

In recent years, the home e-commerce model has become a new model of home improvement, which has greatly promoted the matching efficiency of market supply and demand and the improvement of residents’ living standards. Consumer satisfaction directly affects the sustainability of e-commerce platform product sales. Based on the technology acceptance model combined with the theory of full clothes of consumers, platform design, product quality, logistics quality and after-sales service are selected as independent variables to explore the influencing factors of consumer satisfaction of “J” home e-commerce platform. The results show that platform design, product quality, logistics quality and after-sales service have significant positive effects on consumer satisfaction. Finally, this paper summarizes the consumer satisfaction of “J” e-commerce platform, and provides useful suggestions on the platform operation and marketing of other furniture brands.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lingyan Lu
AU  - Tatchapong Sattabut
AU  - Nusanee Meekaewkunchorn
PY  - 2024
DA  - 2024/10/21
TI  - The Factors Influencing Consumer Satisfaction on the “J” Home E-commerce Platform
BT  - Proceedings of the 2024 3rd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2024)
PB  - Atlantis Press
SP  - 23
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-548-5_4
DO  - 10.2991/978-94-6463-548-5_4
ID  - Lu2024
ER  -