Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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Analysis of the Recent Development of the Ready-made Tea Industry in China Based on the Innovation of HEYTEA

Authors
Zihui Zhang1, *
1School of Economics and Management, Nanjing Tech University, Nanjing, 210000, Jiangsu, China
*Corresponding author. Email: zihuizhang682@gmail.com
Corresponding Author
Zihui Zhang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-052-7_168How to use a DOI?
Keywords
HEYTEA; Ready-made tea industry; innovation; PEST model; SWOT analysis
Abstract

With the rapid development of the modern economy and society, the ready-made tea industry has shown great development potential, but the competition in the industry is particularly fierce. The purpose of this paper is to analyze the external environment of the industry through the PEST model, and use the SWOT model to analyze the internal environment, so as to summarize the successful operation experience of HEYTEA. This study explores the development prospects of China's ready-made tea industry and proposes development suggestions. At the end of the paper, the development of the ready-made tea industry has entered a high speed, and the industry’s competition is becoming more and more fierce. Although the “popularity” of new tea drinks has brought vitality to the tea industry, due to its short development years, it is still in the growth stage, so the market is still in the research and exploration of the business model of new tea drinks.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
978-94-6463-052-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-052-7_168How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zihui Zhang
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of the Recent Development of the Ready-made Tea Industry in China Based on the Innovation of HEYTEA
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 1521
EP  - 1528
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_168
DO  - 10.2991/978-94-6463-052-7_168
ID  - Zhang2022
ER  -