Disneyland Paris: A Case Study of Glocalization Operational Strategies

DOI

10.2991/978-94-6463-052-7_145How to use a DOI?

Keywords

Glocalization; Disneyland Paris; Business strategy

Abstract

Cross-cultural management has always been a popular topic in the business world, and even the cultural giant Disney has to include glocalization in its strategies to remain competitive when it comes to international markets. Glocalization is a combination of the universal and the specific, and it is a key strategy in cross-cultural management. Disneyland Paris suffered a financial crisis in its early years of operation. This paper shows how the glocalization strategies can be used by analyzing a series of measures implemented by Disneyland Paris to emerge from the crisis. To conclude, Disneyland Paris has weathered the crisis through the glocalization strategies including management changes, price reductions, cultural integration, and staff policy changes.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ruiting Chen
PY  - 2022
DA  - 2022/12/27
TI  - Disneyland Paris: A Case Study of Glocalization Operational Strategies
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 1305
EP  - 1311
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_145
DO  - 10.2991/978-94-6463-052-7_145
ID  - Chen2022
ER  -