Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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Research on Stock Investment Strategies Under COVID-19—Based on Behavioral Finance

Authors
Ziyi Gu1, *
1School of Data Science, Zhejiang University of Finance and Economic, Hangzhou, 310000, China
*Corresponding author. Email: guzy115299@163.com
Corresponding Author
Ziyi Gu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-052-7_67How to use a DOI?
Keywords
Behavioral finance; Stock; Structure equation model
Abstract

Behavioral finance is a new and popular subject that combines psychology and other behavioral sciences, integrates traditional financial theories, and innovatively explains investors’ behaviors and decisions from the perspective of micro individuals. In 2020, the outbreak of the COVID affected major countries around the world and caused major economic losses. The financial market was severely impacted with chaos occurring frequently, and people's choice of stock also changed. And the stock market is a barometer of the economy, the economy will inevitably decline in the stock market. Based on behavioral finance, this essay will analyze investors’ stock buying preferences in different sectors before and after the COVID and establish a structural equation model to analyze the factors affecting stock selection, conduct in-depth research on investors’ stock investment strategies and put forward effective improvement suggestions for investors.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
978-94-6463-052-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-052-7_67How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziyi Gu
PY  - 2022
DA  - 2022/12/27
TI  - Research on Stock Investment Strategies Under COVID-19—Based on Behavioral Finance
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 572
EP  - 580
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_67
DO  - 10.2991/978-94-6463-052-7_67
ID  - Gu2022
ER  -