Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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Research on the ByteDance’s Approach to Develop TikTok

Authors
Yicheng Zhu1, *
1University of Edinburgh Business School, Edinburgh, EH8 9JS, UK
*Corresponding author. Email: s1918967@ed.ac.uk
Corresponding Author
Yicheng Zhu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-052-7_84How to use a DOI?
Keywords
Bottom-up Innovation; The Second Curve; Emergent Strategy; TikTok; ByteDance Applications
Abstract

TikTok has become the hottest application around the world in recent years, and its revenue has surpassed YouTube in the App Store, becoming the highest revenue application in the video category [1]. This dissertation is to demonstrate its success through theories, models, and reasonings behind its success. The research question is how ByteDance cultivates TikTok and other applications through innovation. There are two questions needed to be answered. The first is why ByteDance is able to develop a large number of applications and the quality of the applications is also excellent. The second question is why TikTok become the core business line today and what happens to the first core business. To answer those questions, this dissertation applies the literature research method as the guiding principle to explore these questions. This method requires analogy and inference to explain the research question. The research conclusion is that ByteDance deploys an emergent strategy and bottom-up innovation model to develop a large number of quality applications in a short time. The rise of TikTok is due to combined factors of macro market trends and the creation of The Second Curve.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
978-94-6463-052-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-052-7_84How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yicheng Zhu
PY  - 2022
DA  - 2022/12/27
TI  - Research on the ByteDance’s Approach to Develop TikTok
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 734
EP  - 742
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_84
DO  - 10.2991/978-94-6463-052-7_84
ID  - Zhu2022
ER  -