Consumption Commitment

Extension of the Veblen Effect

DOI

10.2991/978-94-6463-052-7_36How to use a DOI?

Keywords

Veblen Effect; Commitment; Consumption

Abstract

Affective value has grown in importance as a factor affecting customers’ desire to purchase as living standards have increased. In this essay, we examine the impact of commitment consumption on consumption, work extend the theoretical of objective price to subjective value of the Veblen effect as well as real-world examples. In addition, an effort is made to analyse Veblen effect after the experimental methodology of customer preferences under diverse causes. In this way and according to the results of the experiment, we offer a suggestion that assist producers in using commitment consumption to boost sales and brand loyalty.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Winne Wu
PY  - 2022
DA  - 2022/12/27
TI  - Consumption Commitment
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 312
EP  - 317
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_36
DO  - 10.2991/978-94-6463-052-7_36
ID  - Wu2022
ER  -