Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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Analyzing the Trend of Modern Ice Cream Industry: The Case of Chicecream

Authors
Jiayao Shen1, *
1Nanjing Tech University, Nanjing, 210000, China
*Corresponding author. Email: 201921117056@njtech.edu.cn
Corresponding Author
Jiayao Shen
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-052-7_30How to use a DOI?
Keywords
SWOT and SWOT Matrix; Financing process; Venture Investment; Ice cream Industry; SWOT; High-end Trend
Abstract

In recent years, the level of consumption in China has risen rapidly and citizens’ pursuit have changed constantly. There is a phenomenon that the average price of ice cream in market is getting more and more expensive, and the brand iteration rate is getting higher increasingly. Chicecream is one of the representative companies, which created the high-end ice cream industry in China and created sales miracles in just three years. Therefore, this article analyzes the reasons for Chicecream's great success and sales logic through combining corporate marketing and business model with trend of time. Moreover, the background of investing companies financing Chicecream is dug for researching the value of the enterprise. Plus, this paper analyzes the competitive advantages and disadvantages of the enterprise through SWOT, and further establishes SWOT matrix to summarize the conclusions. In addition, this article evaluates Chicecream and analyzes its potential value and future prospects by collecting data about Chicecream's financing quantity, the alteration of shareholders and registered capital. Finally, it concludes that Chicecream is a startups with unlimited potential and deserves investors' in-depth attention in the future.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
978-94-6463-052-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-052-7_30How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayao Shen
PY  - 2022
DA  - 2022/12/27
TI  - Analyzing the Trend of Modern Ice Cream Industry: The Case of Chicecream
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 256
EP  - 266
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_30
DO  - 10.2991/978-94-6463-052-7_30
ID  - Shen2022
ER  -