Technical Innovation Path and Performance of Self-owned Brand Automobiles

DOI

10.2991/erms-18.2018.101How to use a DOI?

Keywords

Technology innovation, Product quality, Transnational mergers and acquisitions

Abstract

Taking the profit of automotive enterprises in 2016 for example to analyze the importance of technology innovation. It is thought that the ability of technology innovation played an important role in profit improvement for automotive enterprises; independent innovation may only bring some leading edge in self-owned brands; foreign automotive enterprises refuse to transfer key technology; our companies can earn foreign automotive enterprises’ technology resources by transnational M&A. Therefore, in order to enhance the ability of technology innovation for self-owned brands, our government should strengthen the intelligent property protection and punish severely the infringement; the enterprises should obtain foreign advanced technology through cross-border mergers and acquisitions, at the same time integrate into the global value chain.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Shu-zhu Jiang
PY  - 2018/04
DA  - 2018/04
TI  - Technical Innovation Path and Performance of Self-owned Brand Automobiles
BT  - Proceedings of the 2018 International Conference on Education Reform and Management Science (ERMS 2018)
PB  - Atlantis Press
SP  - 563
EP  - 567
SN  - 2352-5398
UR  - https://doi.org/10.2991/erms-18.2018.101
DO  - 10.2991/erms-18.2018.101
ID  - Jiang2018/04
ER  -