Proceedings of the 2014 International Conference on Economic Management and Trade Cooperation

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An Empirical Analysis on Enterprise Microblog

Authors
Zhang Nan, Chai Yue-Ting, Sun Hong-Bo
Corresponding Author
Zhang Nan
Available Online April 2014.
DOI
10.2991/emtc-14.2014.12How to use a DOI?
Keywords
microblog, E-commerce, information spread, forward.
Abstract

As a promising social medium, Sina microblog has been adopted to enlarge their social networks and to prompt their products by more and more enterprises. This paper gives an empirical analysis about information spread of enterprises microblog, discovers the reason why users forward information, describes the spread law of goods information, and proposes some proved advices to improve the efficiency of microblog-based marketing.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Economic Management and Trade Cooperation
Series
Advances in Intelligent Systems Research
Publication Date
April 2014
ISBN
10.2991/emtc-14.2014.12
ISSN
1951-6851
DOI
10.2991/emtc-14.2014.12How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Zhang Nan
AU  - Chai Yue-Ting
AU  - Sun Hong-Bo
PY  - 2014/04
DA  - 2014/04
TI  - An Empirical Analysis on Enterprise Microblog
BT  - Proceedings of the 2014 International Conference on Economic Management and Trade Cooperation
PB  - Atlantis Press
SP  - 69
EP  - 75
SN  - 1951-6851
UR  - https://doi.org/10.2991/emtc-14.2014.12
DO  - 10.2991/emtc-14.2014.12
ID  - Nan2014/04
ER  -