Research on Quanzhou E-commerce Enterprise Network Marketing Strategy Based on Big Data Precision Marketing

DOI

10.2991/aebmr.k.220306.004How to use a DOI?

Keywords

Big data; Precision marketing; Network marketing strategy

Abstract

With the rapid development of information technology, Internet users are increasing day by day, which has further promoted the rapid development of e-commerce websites, and also enabled enterprises to more accurately grasp consumer data. Big data technology came into being against this background. This technology has also been applied to marketing by some companies and has achieved remarkable marketing results. The topic first outlines the definition of big data marketing, and introduces the main applications of big data marketing. On the basis of analyzing the current problems in the online marketing of Quanzhou e-commerce enterprises, the author puts forward corresponding marketing strategies based on big data technology, hoping to provide opinions and suggestions for the development of Quanzhou e-commerce enterprises.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Linjing Chen
PY  - 2022
DA  - 2022/03/17
TI  - Research on Quanzhou E-commerce Enterprise Network Marketing Strategy Based on Big Data Precision Marketing
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 20
EP  - 23
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.004
DO  - 10.2991/aebmr.k.220306.004
ID  - Chen2022
ER  -