A Corpus-based Study of Huawei’s Image in British and American Mainstream Media (2015-2019)

DOI

10.2991/aebmr.k.220306.036How to use a DOI?

Keywords

Huawei; Corporate image; Critical discourse analysis

Abstract

Based on Critical Discourse Analysis Theory and through corpus research methods, the current study has analyzed the images of Huawei shaped by 12 mainstream media in Britain and the United States from 2015 to 2019. Antconc 3.2.1 software was applied to analyze the keywords and collocations with “Huawei”. Results show as follows: on one hand, with the rapid development of chip technology and 5G, Huawei has a positive image of a dynamic and innovative technology company. On the other hand, due to the trade disputes between China and the United States and the hegemony of the United States, Huawei has a negative image of a technology threat in the United States. By contrast, the UK has questioned Huawei’s security even though it recognizes the company’s technological and innovative capabilities. Hopefully, these findings will help readers better understand the characteristics of Huawei’s images in the British and American media by exploring the reasons behind so as to provide insights for image construction for Chinese companies.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xiaojuan Yin
PY  - 2022
DA  - 2022/03/17
TI  - A Corpus-based Study of Huawei’s Image in British and American Mainstream Media (2015-2019)
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 230
EP  - 237
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.036
DO  - 10.2991/aebmr.k.220306.036
ID  - Yin2022
ER  -