Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

Analysis on the Commercialization Phenomenon of Short Video Platform Douyin in China

Authors
Jinghan Zhang
Corresponding Author
Jinghan Zhang
Available Online 21 February 2021.
DOI
10.2991/aebmr.k.210210.043How to use a DOI?
Keywords
Douyin, short video platform, media, development studies
Abstract

The commercialization phenomenon of short video platform has developed in China. This paper mainly describes the development process of Douyin, different ways of commercialization and specific economic benefits, as well as the existing problems and suggestions for improvement. Through the development of Douyin and his current growth stage, it is reasonable to draw the conclusion that there are still countless potential and opportunities for Douyin platform in the future and there will be more emergencies of fancy commercial ways.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 February 2021
ISBN
978-94-6239-337-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.210210.043How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jinghan Zhang
PY  - 2021
DA  - 2021/02/21
TI  - Analysis on the Commercialization Phenomenon of Short Video Platform Douyin in China
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 276
EP  - 279
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.043
DO  - 10.2991/aebmr.k.210210.043
ID  - Zhang2021
ER  -