Study on the Marketing Operation Rules of Tourism Handicraft
- DOI
- 10.2991/aebmr.k.210210.033How to use a DOI?
- Keywords
- tourist handicraft, demand motive, influencing factors
- Abstract
Tourism handicraft is a new derivative product with the development of tourism industry. As an important carrier of national culture, its essential connotation is the commercialization of national culture. Culture, technology and business environment constitute the inner relationship between tourism handicraft development and the commercialization of national culture. Excellent tourism handicraft comes from the perfect combination of art and culture, art and craft, art and material. Tourism handicrafts have rich regional characteristics and can reflect the culture of a certain region or country. To do a good job in the development of tourism arts and crafts projects, it is necessary to understand the tourists’ consumption demand motivation firstly. Secondly, since tourists are people living in the society, when they buy tourism products, they will naturally be affected by different social factors, including social factors, cultural factors, personal factors and information factors. Therefore, it is necessary to follow the marketing operation rules of tourism handicraft, and constantly build a more high-quality and professional promotion and sales platform for tourism handicraft, and constantly innovate the marketing mode. Only in this way, can the development of domestic tourism handicraft industrialization be fundamentally promoted.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yan Zhang AU - Hui Xie PY - 2021 DA - 2021/02/21 TI - Study on the Marketing Operation Rules of Tourism Handicraft BT - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020) PB - Atlantis Press SP - 207 EP - 210 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210210.033 DO - 10.2991/aebmr.k.210210.033 ID - Zhang2021 ER -