Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)

An Empirical Study on the Identification of Driving Factors of Satisfaction with Online Learning Based on TAM*

Authors
Chunling Shao
Corresponding Author
Chunling Shao
Available Online 7 January 2020.
DOI
10.2991/aebmr.k.191225.205How to use a DOI?
Keywords
satisfaction, driving factors, TAM, online learning, empirical research
Abstract

Taking technology acceptance model (TAM) as the research framework and by means of random sampling method and questionnaire method, the author has conducted an acceptance scale survey on 340 predictive questionnaires, and made a quadratic regression analysis on the questionnaire data with the aid of SPSS24.0 analysis software, so as to discuss the perceived satisfaction of online learning, as well as the influence of behavioral attitude, perceived usefulness, perceived ease of use, and behavioral intention on the perceived satisfaction. The results shows that perceived usefulness, perceived ease of use, attitude and behavioral intention have significant positive effects on perceived satisfaction of online learning. Behavioral intention of online learning performs a partially mediating function in perceived usefulness, ease of use, attitude and satisfaction. It can be seen that online learning attitude, perceived usefulness and ease of use can positively influence online learning satisfaction through behavioral intention, while there is no significant difference between male and female on the above variables.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
7 January 2020
ISBN
978-94-6252-878-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.191225.205How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chunling Shao
PY  - 2020
DA  - 2020/01/07
TI  - An Empirical Study on the Identification of Driving Factors of Satisfaction with Online Learning Based on TAM*
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 1067
EP  - 1073
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.205
DO  - 10.2991/aebmr.k.191225.205
ID  - Shao2020
ER  -