Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)

Construction of Brand Core Value and Brand Concept of High-quality Private Education

Authors
Biyue Long
Corresponding Author
Biyue Long
Available Online December 2016.
DOI
https://doi.org/10.2991/emle-16.2017.115How to use a DOI?
Keywords
private education; brand core value; brand concept; brand management
Abstract
With the perfection of China's private education policies and regulations, our private education greets an opportunity of development. Under fierce market competition, private education needs to run with the brand strategy and excellent education resources to acquire long development. The brand strategy will facilitate private education to expand and develop superior resources. Private education should find their own brand core value and establish brand concept so as to carry out different development strategies in fierce market competition and get recognition.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
Part of series
Advances in Economics, Business and Management Research
Publication Date
December 2016
ISBN
978-94-6252-291-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/emle-16.2017.115How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Biyue Long
PY  - 2016/12
DA  - 2016/12
TI  - Construction of Brand Core Value and Brand Concept of High-quality Private Education
BT  - 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 508
EP  - 512
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.115
DO  - https://doi.org/10.2991/emle-16.2017.115
ID  - Long2016/12
ER  -