Construction of Brand Core Value and Brand Concept of High-quality Private Education
Available Online December 2016.
- https://doi.org/10.2991/emle-16.2017.115How to use a DOI?
- private education; brand core value; brand concept; brand management
- With the perfection of China's private education policies and regulations, our private education greets an opportunity of development. Under fierce market competition, private education needs to run with the brand strategy and excellent education resources to acquire long development. The brand strategy will facilitate private education to expand and develop superior resources. Private education should find their own brand core value and establish brand concept so as to carry out different development strategies in fierce market competition and get recognition.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Biyue Long PY - 2016/12 DA - 2016/12 TI - Construction of Brand Core Value and Brand Concept of High-quality Private Education BT - 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016) PB - Atlantis Press SP - 508 EP - 512 SN - 2352-5428 UR - https://doi.org/10.2991/emle-16.2017.115 DO - https://doi.org/10.2991/emle-16.2017.115 ID - Long2016/12 ER -