Construction of Brand Core Value and Brand Concept of High-quality Private Education

DOI

10.2991/emle-16.2017.115How to use a DOI?

Keywords

private education; brand core value; brand concept; brand management

Abstract

With the perfection of China's private education policies and regulations, our private education greets an opportunity of development. Under fierce market competition, private education needs to run with the brand strategy and excellent education resources to acquire long development. The brand strategy will facilitate private education to expand and develop superior resources. Private education should find their own brand core value and establish brand concept so as to carry out different development strategies in fierce market competition and get recognition.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Biyue Long
PY  - 2016/12
DA  - 2016/12
TI  - Construction of Brand Core Value and Brand Concept of High-quality Private Education
BT  - Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 508
EP  - 512
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.115
DO  - 10.2991/emle-16.2017.115
ID  - Long2016/12
ER  -