Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)

A Research Review of B2B Marketing Exchange Relation A Conceptual Model

Authors
Bingqun Cui, Tingjiu Chou
Corresponding Author
Bingqun Cui
Available Online December 2016.
DOI
https://doi.org/10.2991/emle-16.2017.75How to use a DOI?
Keywords
B2B marketing; social exchange theory; exchange relation; conceptual model
Abstract
Around the core concept of marketing, namely "exchange", this paper systematically reviews relevant research literature of social exchange theory and puts forward a conceptual integration model of B2B marketing exchange relation under framework of social exchange theory. In the end, this paper discusses limitations and future direction of research on B2B marketing exchange relation with application of social exchange theory, and analyzes the outlook for future research under circumstances of China.
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Proceedings
2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
Part of series
Advances in Economics, Business and Management Research
Publication Date
December 2016
ISBN
978-94-6252-291-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/emle-16.2017.75How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Bingqun Cui
AU  - Tingjiu Chou
PY  - 2016/12
DA  - 2016/12
TI  - A Research Review of B2B Marketing Exchange Relation A Conceptual Model
BT  - 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 326
EP  - 330
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.75
DO  - https://doi.org/10.2991/emle-16.2017.75
ID  - Cui2016/12
ER  -